Our Mission

2025

At Canadian Goodwill Industries, we believe in providing a supportive inclusive work environment where every teammate can thrive and contribute their unique talents. Together, we strive to make a positive impact in our communities and the lives of our teammates, helping them build confidence, independence, and a sense of belonging.

2024 & earlier

The mission is to provide vocational and rehabilitation services and employment for persons with physical, developmental, mental, emotional or social challenges, which are obstacles to their employment in the open labour market.

1931 Original

To provide for the religious, educational and industrial welfare, of the handicapped, the needy and the dependent. By the inspiration of religion; by providing industrial education and the opportunity to work; by the encouragement of thrift; by the promotion of industrial evangelism, this organization shall seek to prevent pauperism, to relieve the temporary distresses of the unfortunate, and to train the unemployed and handicapped in self-supporting occupations.

Our History

Founded in Winnipeg in 1931 to help victims of the Great Depression, the goal was to provide struggling Manitobans with self-respect through the dignity of a job. That simple corporate statement of mission is still faithfully followed today.

It has been a remarkable success story. For nearly a century, Canadian Goodwill has given jobs to men and women, in the process giving them confidence and teaching them job skills. It has paid more than $12 million in wages.

Today Canadian Goodwill Ind., Corp. is run by a volunteer board of directors, who share in this same ideology. The company now employees over 60 men and women at its six outlets. Canadian Goodwill operates three trucks for picking up donated goods from homes and offices.

The main store, “The Goodwill Store,” a five story building at 70 Princess Street in the Exchange District, houses the company’s corporate office, a clothing and furniture outlet, as well as our donation sorting department and our workshop warehouse.

How we do it

None of this would be possible without the great generosity of our community members who donate their unwanted gently used goods to the Canadian Goodwill. They provide the lifeblood for Canadian Goodwill.

We offer free pick up of unwanted articles, and our three trucks pick up in the city Monday-Thursday according to the area in which you live. You may also drop off at any of our store locations during our designated drop-off hours.

What is equally vital to our success is the patronage of consumers who visit our stores in search of things they need or want. We set our prices at affordable levels to reflect the fact that everything we offer is second-hand. We also offer discounts to seniors and post-secondary students every Tuesday.

Metal from un-repairable items is set aside and sold as scrap.

Canadian Goodwill has truly been in the recycling business for over 92 Years.

All of our store locations house a variety of pre-loved items, such as furniture, toys, sporting goods, computer equipment, clothing, dishes, bedding, linens, books, electronics, small and large appliances, and collectibles.

The effort to recycle goods, provide work training & experience, and help the Manitoban community grow continues. It adds up to a heartwarming success story of an enterprise which filled a need and in the process, carved a special niche for itself in the business and social fabric of Manitoba.

Other store locations:

3431 Portage Ave
17-2136 McPhillips St.
1540 Pembina Highway
317 St. Anne’s Road
16 Main St, Ashern, MB (which serves the Interlake area)

Find out more

How it started

The business had an unlikely beginning. In 1931, as unemployment soared with the onset of the Depression, Rev. J. Richmond Craig was approached by a jobless young man. He told the Scottish born Minister of the old downtown Grace United Church that he, his wife and their two young children had not eaten in two days. He was at his wit’s end. Could anything be done?

Rev. J. Richmond Craig, although a deeply compassionate man, held a strong conviction that work, not charity, was the cure to unemployment. He gave the man $40.00 and told him to go home, feed his family and return that afternoon. There was work to be done. The $40.00 wasn’t a handout, it was pay in advance.

Stuck with leftovers from the Church’s rummage sale, the enterprising young minister rented a nearby site. When the unemployed man returned, Rev. J. Richmond Craig told him to cart the goods to the newly rented outlet, put them on display and price them for selling. That was the genesis of Goodwill.
Donations of second-hand and unneeded goods started to pour into the store. It wasn’t long before a larger outlet was needed, more unemployed people were hired, and a truck for pickups was purchased.

The minister had a penchant for catchy slogans, which motivated Winnipeggers to donate, “waste into wages, junk into jobs, and discards into time cards.“

From 1956 to March 1995 the minister’s son Alan Craig ran Canadian Goodwill as President and General Manager. He strictly adhered to his father’s precept that job openings should go to people whom many businesses and social agencies would consider unemployable.